S
SEO
The practice of improving a website's visibility and ranking in search engine results to drive organic traffic.
Also known as:
Search Engine Optimization, Search Optimization
Marketing
Search Engine Optimization (SEO) is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs). SEO involves technical, content, and off-page strategies to drive organic traffic.
Key Areas
- On-Page SEO – Title tags, meta descriptions, heading structure, content quality
- Technical SEO – Site speed, mobile-friendliness, structured data, XML sitemaps
- Off-Page SEO – Backlinks, social signals, brand mentions
- Local SEO – Google My Business, local citations, reviews